Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual younger end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new software this is certainly wanting to scale requirements yet another variety of strategy and Argouges is wanting new things ; “Our company is testing lots of various marketing techniques, utilizing a mixture of on the internet and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion using them. As an example, this thirty days I will be going to a variety of sporting, musical and cultural activities that are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps prefer to utilize.
The biggest concern, just what makes Lumen a lot better than competitors? Just what does Lumen have that Tinder will not? Relating to Andreev, it really is about verification and much more images. Lumen utilizes AI and will need to have no less than three pictures for a profile. Hardly a groundbreaking new twist or unique UI but a fascinating development. The +50 market is not likely to require as numerous great features to carry their attention. When around 40% of all of the marriages end up in divorce or separation within the UK and United States, Lumen may well not should do certainly not occur and stay for an underserved market. Apps have inked a complete great deal less and seen success.
Argouges plus the united group do not have every thing prepared and are also prepared to ask plenty of concerns whilst the application rolls out.
Andreev really wants to discover; “Do individuals over 50 want up to now over 50 just? Would be the over-50s prepared for an software only service? Are over-50s as effortless to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking into the coming days.”
Lumen is targeted on a rich demographic and something that will require a set that is special of therefore it should be interesting to see whom ultimately advertises or lovers aided by the application. Besides marketing, the info that the application will create may be interesting to many businesses on a spectrum that is wide. Lumen will not be in short supply of individuals attempting to partner along with it in the event that software scales once the united group plan.
Lumen can be obtained now on iOS and Android in the united kingdom only but should be available internationally soon.
UPDATED: Argouges quotes have now been clarified.
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