Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual younger end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new software this is certainly wanting to scale requirements yet another variety of strategy and Argouges is wanting new things ; “Our company is testing lots of various marketing techniques, utilizing a mixture of on the internet and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion using them. As an example, this thirty days I will be going to a variety of sporting, musical and cultural activities that are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps prefer to utilize. Continuar leyendo